Since joining Lakeland in November 2024, Ben Schaller has been a valuable part of our team, covering Omaha, Lincoln, Northwest Iowa, and Southeast South Dakota. His hands-on approach, technical expertise, and commitment to helping customers succeed make him a standout in his role.
How Did He Get Started in the Industry?
Ben’s journey into the industry began through hands-on experience and a natural knack for building things. Growing up, he worked alongside his father in an engine machine shop, machining high-precision engine components. His passion for mechanics deepened as he started racing at just nine years old.
When the unexpected events of 2020 put a halt to his previous sales job, Ben pivoted to working at Fiserv’s R&D department, where he built machines and developed a strong foundation in electrical and automation systems. As part of the Fiserv team, he helped design and install machines with complex automation, including servo and stepper drives—an experience that laid the groundwork for his current role at Lakeland.

His Role at Lakeland
Ben thrives on problem-solving and finding the right solutions for customers. His goal is simple: help partners achieve their goals by making their lives easier. Whether that means tracking down the right product, making a last-minute parts run, or leveraging supplier relationships to find creative solutions, he’s always willing to go the extra mile.
When asked what his favorite part about working at Lakeland is, Ben said: the people. He appreciates the collaborative environment, where questions are answered quickly, and support is always available—allowing him to serve customers effectively. Ben values the freedom of movement. He can get his work done and stop by to meet with customers whenever needed.

Fun Facts About Ben
- He is a two-time NASCAR champion! Ben won the Division 1 Super Late Model Dirt Track and State Champion titles in 2016 & 2020.
- Ben is a sports enthusiast and takes up every sport his son tries—including table tennis, tennis, and pickleball (which he blames on his wife!). He also enjoys bowling, with an impressive 204 average, and has played in volleyball leagues.
- He’s always eager to learn, Ben frequently utilizes manufacturer portals to expand his technical knowledge and stay up to date on the latest products.
With his expertise, dedication, and team-first mentality, Ben is an asset to both Lakeland and the customers he serves. We’re grateful to have him on the team!